Beer tastes better with music
- A study has found that music can influence the taste of the beer.
The findings suggest that sound, sensation, shape and colour can influence the way we perceive taste.
The Brussels Beer Project collaborated with UK band The Editors to produce a porter-style beer that took inspiration from the musical and visual identity of the band.
Researchers studied 231 drinkers and found that those who had a label and track reported greater enjoyment than those who had the beer and label alone.
